website job titles
I recently published an article on job titles for different cultures. You know how accidents happen? A French magazine in the Just Landed Post that the field had a wonderful example of another job definitions for the same job title.
Job Function Confusion
The French magazine quoted salaries for web professionals. And as a copywriter, I have the French equivalent of copywriter.
Well, to be honest, I was almost expected job function are not even listed.
Understand one years ago I knew only one person who was French, which Texts was. And it gets worse. Nobody could understand around me, the value of good web writing for a website. It was all about the image. The design.
Things change. Slow.
And guess what?
I actually found a job title equivalent for web copywriter.
"Responsable editorial web"
Great!
But I end with a good giggle.
This Job function was listed under Webmaster. And cites all the salaries, the webmaster was the lowest.
Well, what can I say.
Opportunities! Opportunities! Opportunities!
Opportunities for those who go there actually.
Yes, it is sad that companies expect their French-Programmers their website content to write and get good results. But companies can not indefinitely invested in sites that do not bring in the results … care what is their culture.
In fact, this year I heard rumblings of dissatisfaction Webmaster, former IT professionals, to be held appreciate not responsibility for something they have not learned. Text and Web marketing.
And at the same time, I read articles in the American press about how companies were desperate for Geek Marketers. Professionals with years of experience in both marketing and technical side of web marketing.
Since my first visit in France, I've heard that France is 20 years behind the United States in certain practices.
Let's hope they do not realize it takes 20 years to that marketers need to be involved in the creation of a website. And that is a good text has a direct link to increased online sales.
As a big fan of Eugene Schwartz, it is very interesting to go one market:
- From the complete lack of knowledge
- To better understand the need to
- Waking up to the solution
And yes, know that some people that they need a good texts capabilities if they want results online. But this also leaves another problem.
Here the market in general, French is today. I can not happen to wait for the next level. Where they actively seek professional copywriters to fix their suffering.
My Little Contribution
There are few places to learn, French, text capabilities here in France. Why? You need to know two things:
- To the French is all in the arts, design, visuals, the reputation, the awards appearance. It really is almost as if, how a website looks and is perceived is more important than the results. And that's no exaggeration.
- The French talk about money embarrass them. And texts brings good money. No exaggerations.
That's why I wrote a short basic course in French this year. In response to a series of people to guide me. My company is in English. That was just a friendly gesture, a few people who approached me.
And without the support people have to find e-mail course and registration … which reminds me I must go and update it.
Well, I can tell from the e-mail responses, which that derives from the awareness of the value of texts. Good news for me.
I enjoy copy critique. There is still much to learn for me too.
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Cindy King is a Cross-Cultural eMarketer & International Sales Specialist, aligning businesses with different cultures. She has over 25 years field experience in international business development and helps mid-sized business owners create international business development strategies that shorten time to profitability.
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Have a look at: http://increasewebtrafficeasy.com Hope that helps … Let me know how you go. 
