web design awards 2008
The websites are the support of all electronic commerce activities and the Holy Grail of web design is not a site that wins awards at a design conference, but it is a website that sells and sells well. No matter what you're selling, whether it is a product or a service or information, the point is that it should sell well. That's what all commercial websites are concerned, and that is exactly what you should aim for when planning a site for their business activities online.
While one should not misunderstand the meaning of a good website. It makes it essentially means making flashy players that seem cool and serve no purpose except for wasting bandwidth. The idea should be to get the right customer response either to carry out sales or generating leads.
Easier Said and done. Although it is easy to explain what is sold online, but is much more difficult to achieve. The designer does not have to be an artist, but must be able to keep a visitor engrossed and involved with the site so you can become a potential customer. The World Wide Web is a place where illusion is everything. A good website is one in where you can make a visitor involved with the site, making it click, to read and participate.
As such, its design must be simple, but interesting and not boring. It should be interactive and easy to use. And more importantly, they must guide a visitor to a target which is usually a sale.
The most striking example from a simple website is to Google. The home page of this site is perhaps the simplest and fastest loading page on the web. However, it is one of the most user-friendly Web sites. Another good example is e-bay, which is definitely a bit more complex, but navigation through the site is really easy. The launch of this site is really good and there is hardly a visitor who does not know how to use this site. Most surprising is that it combines all the elements of success an e-commerce site. The website not only is simple and tidy, but it is also selling well.
The idea is to get visitors involved and interact with the site, giving the desired information or the sale of a product in the process. The whole process of sale is done through the design elements web. This is not an easy task and is usually done through teamwork between the designer, editor and back-end programmer.
Moreover, the designers deal with trying to develop innovative ways of increasing site conversions that results in more satisfied customers who are returning for more and also get your friends and colleagues.
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Premio Matear 2008 – P3Design – Web Design award
